A Craft Story is a compelling short documentary that delves into the personal journey of a queer and non-binary craftsperson as they navigate the challenges of representation and identity through the medium of craft. Set against the backdrop of the Berea College Craft Industries workshop, the film follows their creative process in designing a series of baby blankets that defy traditional gender norms.

For too long, the craftsperson felt constrained by societal expectations that dictate pink for girls and blue for boys. This documentary captures their aspiration to create something more inclusive — a reflection of their own identity and that of many others who do not fit within the conventional gender binary. Through intimate interviews and behind-the-scenes footage of their creative process, the film showcases the development of the "Elements Series" — four beautifully coordinated baby blanket designs that symbolize a broader palette of identity beyond pink and blue.
This piece not only highlights the craftsperson's innovative designs but also underscores the evolving culture at Student Craft, where the shift towards student-led, story-focused design processes allows for greater personal expression and representation. The film emphasizes the significance of feeling seen and respected in one's identity, especially within professional and creative spaces. It celebrates the courage it takes to share one's story and the transformative power of craft as a medium for expressing complex identities.

The documentary aims to inspire viewers to appreciate the diversity of human experience and to recognize the importance of creating spaces that honor all identities. It's a testament to the beauty and necessity of inclusive design, not just in crafts but in every aspect of life.

The production was an exercise in efficiency and creativity, completed within an impressively tight timeline. With just a week of meticulous pre-production planning, the team embarked on an intensive two-day shoot, capturing both the depth of the narrative and the intricacies of the craft. The editing process was seamlessly integrated into this accelerated schedule, culminating in a piece of work that not only resonated with audiences but also achieved remarkable success across digital platforms. The documentary garnered 683,558 views, facilitated 2,018 link clicks, and made a significant impact with 792,075 impressions on social media platforms. This investment also included still photography, which was not just a supplementary component but a standalone achievement, earning a National American Advertising Award and two EMMY Awards. The project's efficient production timeline and modest budget, juxtaposed with its extensive reach and critical acclaim, underscore the team's exceptional ability to tell impactful stories through thoughtful, inclusive, and award-winning visual content.

www.bcstudentcraft.com